The art market recovered from the COVID crisis through the strengthening of digital transformation

2021/08/12
by ADF Admin
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Artprice indicators of the art market's health (H1 2000 - H1 2021) 

In the first semester of 2021 the art auction market managed to recover all of its dynamism. If all goes well, the art fairs will resume in September. They will, however, have to contend with a substantially modified market characterised by the sensational arrival of NFTs and sky-high prices for works by very young and popular artists, both phenomena which suggest a strong urge to shake up the established order. While collectors seem to be in a hurry to invest in what might be called the "Art Market 2.0", even if it means by-passing galleries, lots of artists also want to take advantage of the art market's digital transformation, and… the auction houses appear keen to join in the 'disruptive' process.

According to thierry Ehrmann, President and Founder of Artmarket.com and its Artprice department "Two Art Markets are currently coexisting: one organic, the other disruptive. The first is traditional and takes into account the History of Art, with its codes, its museums, its galleries, its fairs, its biennials, etc. The second reflects a world undergoing a profound reorganization, challenging 'official history' through movements like #metoo and #blacklivesmatter and clearly oriented towards the numerous political, climatic, health and technological challenges ahead".  

 This analysis provides an overview of the transformations undertaken in H1 2021. The distinction between a "new" and an "old" art market is purely theoretical, but it allows us to apprehend the mechanisms now underlying a whole tranche of the market's transactions. It also allows us to understand how Beeple's The first 500 days (2021) could be purchased for $69 million against a starting price of just $100... an artist who wasn't on the radar of any of the market's key players: no gallery, no exhibitions and no auction results… but who had several million followers on Instagram and the support of Christie's, one of the oldest and most respectable auction houses on the planet.

adf-art-design-art-market-trend-digital-transformation-1美術品オークション落札額 (2000年上半期~2021年上半期ー創作期間別)

Affordable works at the core of the newly-configured market

Fine art auctions generated $6.9 billion in H1 2021, up 3% versus H1 2019. This performance is extremely reassuring in view of the health crisis, which is still paralyzing whole segments of the cultural scene and is still the source of substantial near-term uncertainty. The auction operators nevertheless managed to generate a turnover equivalent to the average for the ten years before the health crisis (H1 2010 - H1 2019), i.e. since China's rise on the international art market.

This latest recovery is all the more robust for being based on a record number of transactions: 288,500 artworks were sold in six months, up 5% versus H1 2019. The increase is particularly visible in the affordable segments covering price ranges between $1,000 and $20,000 where the number of lots sold rose 13%. The high-end market slowed somewhat in the first six months of the year: lots sold between $1 and 50 million contracted 1.4%, from 855 lots (in H1 2019) to 843 lots.

The intensity of demand has been confirmed by a significantly lower-than-usual unsold rate. This indicator, which reflects the balance between supply and demand, has fluctuated between 32% and 36% for the past decade. For the first six months of 2021 it was down to 28% and should therefore be watched carefully over the coming months.

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Beeple accounted for 1% of the art market

Online sales are now an integral part of auction house strategies. At the start of the year, the Anglo-Saxon giants Christie's, Sotheby's and Phillips dematerialized a little more than half of their operations: out of 258 fine art sessions, 133 were conducted exclusively online. These transactions still only generated a tenth (9.3%) of the operators' turnover as they mainly use this sales channel for entry-level and mid-range lots.

But the automated online platforms set up by the sales companies are, by nature, perfectly suited to NFTs, which have substantial potential in the high-end market. In fact, NFTs already represent a third of the value of online sales, or 2% of the global secondary art market in H1 2021. With his very first sale at Christie's generating $69 million, Beeple alone accounted for exactly 1% of it!

This new market is at the heart of the disruptive phenomena identified by Artprice and it is indicative of the drive towards innovation within the auction industry. A month after the sale of Beeple's work at Christie's, Sotheby's organised a sale of NFTs (Non-Fungible Tokens) titled The Fungible Collection by Pak. Ten days later, Phillips offered the first second-generation NFT, a work called Replicator by Mad Dog Jones, which is designed to randomly generate replicas of itself.

Contemporary art out-performs Post-War art

The Contemporary art segment (artists born after 1945) posted a historic performance in H1 2021, up 50% versus H1 2019. The Modern art (-8%) and Post-War (-4%) segments have not yet returned to the levels of intensity that prevailed before the health crisis.

This situation has enhanced the visibility of Contemporary Art, which now accounts for 23% of global fine art auction turnover compared with just 3% twenty years ago. Having generated over $300 million (double Andy Warhol's total), Jean-Michel Basquiat alone accounted for 4.3% of the global art auction market in H1 2021.

Top 10 artists on the global auction market in H1 2021 © artprice.com

1. Pablo PICASSO (Modern Art): $352,169,000

2. Jean-Michel BASQUIAT (Contemporary Art): $303,537,000

3. Andy WARHOL (Post-War): $ 149,982,000

4. Claude MONET (19th century): $131,638,000

5. BANKSY (Contemporary Art): $123,328,000

6. ZAO Wou-Ki (Modern Art): $114,518,000

7. Gerhard RICHTER (Post-War): $97,920,000

8. Sandro BOTTICELLI (Former Master ): $94,206,000

9. Yoshitomo NARA (Contemporary Art): $85,937,000

10. ZHANG Daqian (Modern Art): $82,295,000

Banksy, a sign of the times

At 47, the anonymous street artist Banksy is one of the five most successful signatures on the global art auction market, all creative periods combined! He is even the most lucrative living artist on the planet, and, without the support of either Larry Gagosian or David Zwirner! Universally adored for his poetic and cynical incursions into public spaces, Banksy is revolutionizing the art market with his Pest Control system that allows him to authenticate and control the circulation of hundreds of thousands of unique or limited editions works.

For five years, Banksy's auction turnover has been growing exponentially: $3 million in 2016, $7 million in 2017, $16 million in 2018, $29 million in 2019, $67 million in 2020 and $123 million in H1 2021. With 913 lots sold at auction in just six months, Banksy now covers all price ranges. With 11 million followers on Instagram, he is already reaching future generations of collectors.

On 23 March 2021, his canvas Game Changer (2020) buried Christie's estimate at a charity sale and set a new auction record at $23.2 million. The enthusiasm surrounding this work reveals the preferences of an art market in search of shocking works, in tune with current events. The work depicts a young boy abandoning his Batman and his Superman to play with a 'super-nurse' doll.

Artists under 40 generating 7-digit results

Top 5 artists born after 1980 (H1 2021): geographical breakdown of auction turnover

1. Matthew Wong, $30 million: Hong Kong (44%), New York (37%), London (19%) 

2. Avery Singer, $10.5 million : Hong Kong (53%), New York (38%), London (8%)

3. Salman Toor, $7.9 million: New York (45%), London (28%), Hong Kong (27%)

4. Ayako Rokkaku, $7.2 million: Hong Kong (40%), Tokyo (35%), Taipei (11%)

5. Amoako Boafo, $5 million: London (35%), New York (33%), Hong Kong (32%)

As we can see above, the sales of works by Japanese artist Ayako Rokkaku (b.1982) have not followed this schema. Her colorful acrylics on canvas are circulating with substantial intensity in Southeast Asia where 44 of his paintings were auctioned in H1 2021 for an average price of $170,000. Her best works, initially put into circulation by the Amsterdam-based Delaive gallery, almost always end up at auction in Asia.