It is expected to further enhance the value of artworks by creating a new viewing experience

B-OWND, a platform for art and craft works provided by Tansei, a company that creates spaces for commercial and social culture, will present a prototype of an actual certificate with IC tags attached to artworks at "Anti Wabi-Sabi~Creativity Cannot Refrain~", a solo exhibition of ceramic artist Takahiro Koga starting from June 18, 2021. Anti Wabi-Sabi - Creativity cannot be restrained. This genuine certificate has a function that allows visitors to view the story of how the work was created and was newly developed in conjunction with Startburn's IC-tagged blockchain certificate "Cert. By holding a smartphone over the actual certificate attached to a purchased work, users can view the before story of the work up to its completion using photos, audio, text, and video of the background and process of its creation, in addition to the after story (history information) recorded in the conventional blockchain certificate "Cert. In addition to the after-story (history information) recorded after the work is completed, the background and process of the work's creation can be viewed through photographs, audio, text, and video. In addition to visualizing the added value of a work of art by creating a coherent story about the work as an appreciation experience through the Real Certificate, it is expected to further enhance the value of a work of art by providing the necessary information to deepen understanding of the work in art where the background of the work is considered necessary.

アート・工芸流通市場における付加価値化のプロセスイメージ

Background and content of the initiative

Since its launch in 2019, B-OWND has been working with Startburn to build a decentralized infrastructure, "Startrail", to which all art stakeholders can connect. In this way, we are supporting the transmission of value. In addition, in order to support the art market, where the authenticity of works of art, the creation of value through the mutual influence of the new and used markets, and the history of past transactions and use are important, blockchain enables the accurate recording of historical information since the completion of works of art, and enables the sale and purchase of works of art through e-commerce. As many art works take many years to complete, it has been very difficult to know the background of a work just by looking at it. The Real Certificate issued this time has an IC tag embedded in it, and when you hold your smartphone over the Real Certificate, a special viewer will open, and you will be able to see not only the information about the work, such as the artist's information, history, and individual terms and conditions, but also the process of creating the work using Japanese craft techniques, and the thoughts that the artist has put into the work. In addition to information on the work, such as the artist's information, history, and individual terms and conditions, the viewer will be able to obtain the stories and contents essential for a deeper understanding of the work, such as the process of creating the work using Japanese craft techniques, and the record of the artist's thoughts on the work, through photos, audio, text, and video. The opportunity to learn about the background of the work will lead to a new viewing experience of the work.

Real Certificate with IC Tag

Display image on a smartphone

The work of Takahiro Koga, who will actually issue the real certificate this time.

"NEO MANEKINEKO", Photo: Yuji Kimura

About B-OWND

Launched in May 2019, it is an online marketplace for selling craft works as art that express the beauty of Japan. By carefully introducing artists and their works, the platform aims to be a place that connects artists and buyers. In addition, B-OWND allows users to purchase artworks with a digital blockchain certificate of work. The fact that the work was purchased will be recorded semi-permanently, and the individual's aesthetic sense will be inscribed in the history of art craft.